Internship Report on Nestle - 8944 Words

NESTLÉ CONFECTIONARY — INTERNSHIP REPORT BACKGROUND OF HOST ORGANIZATION EXECUTIVE SUMMARY This is an internship report regarding the Confectionary Products of Nestlà © including Kit Kat, Polo and fox Candies. It starts with an introduction about Nestlà © followed by the history of Nestlà ©. It gives a briefing about all the brands of Nestlà ©. This report also includes the market mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its pricing, product, placing and promotional activities along with the strength and weaknesses of the organization. The report shows an internal architecture of the working of the Nestlà © confectionary business. It gives a detail about the†¦show more content†¦3 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT DYNAMIC EXPANSION The history of Nestle includes the development of many different products as well as acquisitions, mergers and the purchasing of shares in companies, mainly abroad. Over the course of the years, this enabled it to broaden its range of products and diversify its operations, while at the same time strengthening the economic foundations of the company. Amongst the most important acquisitions were Carnation in Los Angeles (milk, culinary products and pet foods) and more recently Rowntree Mackintosh in York (chocolate and confectionery), Buitoni in Perugia (pasta) as well as Perrier in France(mineral water). Nestle, which does 98% of its business outside Switzerland, also has interests in non-food sectors, in cosmetics (a large share holding in LOreal) and ophthalmic products (acquisition of Alcon Laboratories Inc.) while continuing to give priority to food products. NESTLE TODAY Nestle is now the worlds largest food company. It is present on all five continents, has an annual turnover of 74.7 billion Swiss francs, runs 509 factories in 83 countries and employs about 231,000 people the world over. The Company owes its current status to the pioneering spirit inherited from its founders whichShow MoreRelatedStatement Of Characteristics In Business Management832 Words   |  4 Pageskinds of projects and internships. I once led a team to carry out a research on Nestle Corporation Strategic Analysis and summarized the strategic decision-making of the related industry. By adopting analytical models of strategic management in this research, such as PEST model, Michael Porter’s Five Force model, and CPM model, I had a taste of the art of building models, and had a better idea of how Nestle made optimized decisions based on data analysis. During the internship at Everbright FinancialRead MoreReport on Human Resource Management on Nestle Kabirwala Ltd.12369 Wo rds   |  50 PagesHistory The key factor which drove the early history of the enterprise that would become The Nestlà © Company was Henri Nestlà ©s search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast. In the mid-1860s Nestlà ©, a trained pharmacist, began experimenting with various combinations of cows milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimateRead MoreBusiness Administration And Economics Internship Report Essay2297 Words   |  10 Pages Notre Dame University Faculty of Business Administration and Economics Internship Report Prepared by: Amin Makhlouf 20092618 Submitted to: Date: I- Introduction: My internship at NDU was at EST Ephrem Makhlouf, specialized in special building materials and waterproofing products. Since 2008, Est Ephrem Makhlouf has provided a wide range of quality products for use in all areas of construction a wide range of innovative specialty construction chemicals and materials that includes:Read MoreNestle Culture and Work Ethics4112 Words   |  17 PagesNESTLE WORK ETHICS HISTORY: Nestle is a multi-national company whose headquarters are in Switzerland, and all the policies are made there. They made two types of policies which are as follows: †¢ International Policies suggested by corporate †¢ Develop internal business ABOUT NESTLE: Nestle is a human Company providing a response to individual human needs throughout the world with specific concern for the interests of both its consumers and its employeesRead MoreCsr of Dutch Lady Milk Industries Berhad4738 Words   |  19 Pagesfirst company in the world to introduce the growing up milk formula. These products include Dutch Lady 123, Dutch Lady 456 and Dutch Lady 6+ (Colaco, n.d.). Main competitors of Dutch Lady Berhad are Nestle (M) Berhad and Fonterra Brands (M) Sendirian Berhad as they also produce similar dairy products. Nestle (M) Berhad became a threat when it tried to extend its production capacity by investing more money, and thus has a possibility of affecting Dutch Lady Berhad’s revenue. Apart from this, FonterraRead MoreKraft Foods Analysis12781 Words   |  52 Pages2012-2013 Gaelle VANHERPE Maxime ROZIER Yao LIU Marion DOMANSKI TABLE OF CONTENTS GAELLE’S PART PORTER’S 5 + 1 FORCES Competitive Rivalry within an Industry Very high – Kraft Foods has to face a lot of competition ï‚ · International: Nestlà © and Danone are the two main competitors. There are present worldwide and exploit the same segments as Kraft Foods. ï‚ · National: Companies which are present in only one country but which propose products such as biscuits, dairy products†¦ Example:Read MoreAbbott Nutrition Sales2440 Words   |  10 PagesContents Part 1 Company Report Part 2 Strengthens Weaknesses Part 3 Self Analysis Thank You Letter Contacts Thank You letter Organizational Chart Works Cited Part 1. Company Report Abbott Nutrition headquarters (AN) is located in Columbus, Ohio. Other divisions include Abbott Nutrition Products Division (ANPD) AND Abbott Nutrition International (ANI). 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Students are required to undergo an internship program of two monthsRead MoreGraduation Internship Report On Potato Institute Of Organic Agriculture3228 Words   |  13 PagesAGRICULTURE SUMMER INTERNSHIP REPORT PROJECT TITLE: COURSE: Bachelor of Science in Agriculture Food Business NAME OF STUDENT: ENROLLMENT NO: A1425913016 SEMESTER: 3RD BATCH: 2013-2017 TRAINING PERIOD: TRAINING GUIDE: FACULTY GUIDE: Faculty Guide Student Amity University Uttar Pradesh Campus, Block-J3, Ground Floor, Sector – 125, Noida – 201303, U.P. (INDIA) A SUMMER INTERNSHIP REPORT Submitted byRead MoreInternship Report on Mitchells Fruit Farms Limited9133 Words   |  37 PagesCOMSATS Institute of Information Technology, Sahiwal Internship Report on [pic] Renala Khurad, District Okara, Pakistan Submitted to: Dr. Nadeem Akhtar (Assistant Professor) Submitted by: Abeer Zohra MBA-SP09-031 (B4) Submitted on: September 3, 2010 CIIT Sahiwal COMSATS Road, Off GT Road, Sahiwal Phone: 92-040-4016302 Email: info@ciitsahiwal.edu.pk Website: www.ciitsahiwal.edu.pk [pic] In the Name Of Allah, The Most Gracious, The Most Merciful. Ø §Ã™â€šÃ™â€™Ã˜ ±Ã™Å½Ã˜ £Ã™â€™ Ø ¨Ã™ Ã˜ §Ã˜ ³Ã™â€™Ã™â€¦Ã™  Ø ±Ã™Å½Ã˜ ¨Ã™â€˜Ã™ Ã™Æ'ÙŽ Ø §Ã™â€žÃ™â€˜Ã™Å½Ã˜ °Ã™ Ã™â€° Ø ®Ã™Å½Ã™â€žÃ™Å½Ã™â€šÃ™Å½