Integrated Marketing Communications Assignment Example | Topics and Well Written Essays - 3250 words

Integrated Marketing Communications - Assignment Example The ambiguity centered on the definition of IMC has created complexity in assessing the operational efficiency of the process. There are many levels of integration, which produces problems collectively as well as individually. The ideal execution of IMC calls for the sharing of the entire organization. The purpose of marketing communication is to influence the thinking process of the recipient the communication about a brand, a project, a service etc. This called the conceptualization ion of the idea. The next step is the relationship building. The recipient of the communication and the brand should establish an emotional connection. This activity takes place at the subliminal level. Marketing communication should establish a relationship of trust with the entire clientele, which is comprised of the every day functional user of a product in the wider society as well as the user of a product in a chosen niche of the community. This trust of the recipient would be expressed in sales inquiry or attempt to switch to the new brand. This is the activation of behavioral change in visible forms. Once the activation is discernable, it is to be supported by immediate help by the quick operation of the service sector of the brand in the form of further information by some form of contact. Th is is followed by a product experience, which makes the initial trust with the communicator and the recipient of communication a concrete reality. All of the above dimensions have to be performed in a coordinated manner. An integrated marketing communications program guarantees that every chance to send a message to a customer functions efficiently and smartly. Many needs of the enterprise like increasing membership, ensuring member retention, or increasing non-dues revenue, entry into an impenetrable market etc is achieved by stretching and straining all the sinews and muscles of the enterprise. This can be also called persuasive communication. Chris Fill has observed the complexities that communication involves.  

Analyse a case of Georgia v Russian Federation Essay

Analyse a case of Georgia v Russian Federation - Essay Example At this time both Georgia and South Ossetia were basically Christian territories. As the time passed by, the increased intermarriages between residents of Georgia and South Ossetia resulted in emergence of autonomous groups which were multi-ethnic (Hafkin, 2009, pp. 222). The attack by Russia in 1990s ruined these relations and heightened political unrest between Russia and Georgia that would further result into a series of incidents that resulting into loss of lives, displacement of people and massive destruction of properties (Nichol, 2008, pp. 4-5). In the case, the question of which of the two states invaded the territories of the other and for what reasons has been a hard one to define. Historically, South Ossetia declared itself an independent state from Georgia in 1990s, this is the incident that led into a civil war between Georgia and South Ossetia militants that lasted for at least three years and led to thousands of deaths and thousands of displacements before an agreement was reached by these two nations in 1992 (Nichol, 2008, pp. 4; Hafkin, 2009, pp. 222). Was Georgia responsible for these deaths or was it Russia? Russia had a stake in the 1991 war since Russia provided South Ossetia with the necessary arms and mercenaries to fight Georgia. Who was responsible for the deaths and displacement of thousand people? Both Russia and Georgia fully participated in war in one way or another. This did not end here. After reaching a peace agreement between the three states, there still existed tensions between Russia and Georgia . People from Georgia and Ossetia had to live with mistrust amongst them for Georgia viewed South Ossetia as a tool of Russians to destroy them (Nichol, 2008, pp. 5). According to Toal (2008, pp. 1-2), it is clearly evident that Russia led South Ossetia into a retaliatory fight against Georgia that resulted into numerous damage all over Georgian State. This conflict